---
title: Playbook Media Blog
---

[![Playbook Media](https://blog.playbook.media/hs-fs/hubfs/53ldSRNmSfWZcfsxPf3I_X9d0HgB9QBq2h9LEKTPI_PlaybookMedia_Logo-horizontal_-1-.png?width=1147&height=200&name=53ldSRNmSfWZcfsxPf3I_X9d0HgB9QBq2h9LEKTPI_PlaybookMedia_Logo-horizontal_-1-.png "Playbook Media")](https://www.playbook.media/)

- [Services](https://www.playbook.media/services) 
    - [DTC](https://www.playbook.media/dtc/)
    - [Media Buying](https://www.playbook.media/services/media-buying/)
    - [Creative](https://www.playbook.media/services/creative/)
    - [Measurement](https://www.playbook.media/services/measurement/)
- [Our Work](https://www.playbook.media/our-work)
- [About](https://www.playbook.media/about)
- [Let's talk](https://www.playbook.media/contact)

# Welcome to the Playbook Blog

Here is where you will find articles and resources about marketing and business growth.

![Rectangle-128](https://blog.playbook.media/hubfs/Rectangle-128.png "Rectangle-128")

#### [Designing Ad Creative During COVID-19](https://blog.playbook.media/designing-ad-creative-during-covid-19)

[Jay Delo](https://blog.playbook.media/author/jay-delo)

COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and...

[Read More](https://blog.playbook.media/designing-ad-creative-during-covid-19)

[![](https://blog.playbook.media/hubfs/designing%20ad%20creative.png)](https://blog.playbook.media/designing-ad-creative-during-covid-19)

#### [The Pros and Cons of Comparative Advertising](https://blog.playbook.media/the-pros-and-cons-of-comparative-advertising)

[Jay Delo](https://blog.playbook.media/author/jay-delo)

Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “[taking a...](https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/)

[Read More](https://blog.playbook.media/the-pros-and-cons-of-comparative-advertising)

[![](https://blog.playbook.media/hubfs/william-shakespeare-subway.jpg)](https://blog.playbook.media/the-pros-and-cons-of-comparative-advertising)

#### [COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?](https://blog.playbook.media/covid-19-is-changing-everything-about-the-2020-holiday-shopping-season.-is-your-business-ready)

[Bryan Karas](https://blog.playbook.media/author/bryan-karas)

The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few...

[Read More](https://blog.playbook.media/covid-19-is-changing-everything-about-the-2020-holiday-shopping-season.-is-your-business-ready)

[![](https://blog.playbook.media/hubfs/covid19%20is%20changing.png)](https://blog.playbook.media/covid-19-is-changing-everything-about-the-2020-holiday-shopping-season.-is-your-business-ready)

1

## Leave Comment

### Get email updates when we post something new.

### Marketing is hard. We make it less hard. 

Answer these 10 questions and receive a custom growth guide to help supercharge business growth.

[Start](https://www.playbook.media/growth-form)

## **We help great companies build great brands and sell great products.**

 

 

[![Contact Us](https://no-cache.hubspot.com/cta/default/3439761/97a02996-414b-4fe8-aee0-a2850f1b5fda.png)](https://cta-redirect.hubspot.com/cta/redirect/3439761/97a02996-414b-4fe8-aee0-a2850f1b5fda)