Welcome to the Playbook Blog

Here is where you will find articles and resources about marketing and business growth.


Designing Ad Creative During COVID-19

COVID-19 has created numerous challenges for society. We’re working differently, shopping differently, and...

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The Pros and Cons of Comparative Advertising

Subway came out with an ad campaign that wants us to take a break from the burger. It shows Ronald McDonald “taking a...

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COVID-19 is Changing Everything About the 2020 Holiday Shopping Season. Is Your Business Ready?

The holiday shopping season is nearly upon us. It’s that time of year when every article you read for the next few...

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